There is a step you must take. There is a choice you must make. A domain must be selected, offered to a host. It should be an easy decision; you do, after all, already understand your new business and the consumers you wish to attract. But you find yourself hesitating, unable to choose a domain name. There are so many possibilities.
There are some, however, that should never be considered.
Choosing a domain name requires more than deciding what must be indulged — it instead demands knowing what must be ignored. Understand the rules of name selection to secure your traffic include:
- One: The Dot-Org Concerns. Domains are to offer proof of your intentions, to tempt visitors to your site. Those temptations will implode, however, when all guests try to find a dot-com server and you’ve instead chosen an alternative (such as dot-org). Visitors rarely assume that any page can be offered on different hosts. All content, they believe, is to be kept within the familiar style. Creating a domain that doesn’t match this principle only causes confusion.
- Two: Similarity Worries. Established domains have already earned their customers, offering themselves as the sites to be trusted. Deciding to try and siphon those clients away by selecting a similar name is therefore considered wise by many. It isn’t. Instead traffic will be split and frustration will be generated — with many guests refusing to even consider your site when it proves to be the wrong one. Be original and gain your own reputation.
- Three: Number Failings. The one, two, three mentality is learned in primary school, and lets numbers flow easily. Such a mentality does not apply to domains, however. Injecting numbers into your name will only cause aggravation: with guests uncertain if these must be spelled out, hyphenated or shortened to signs. It will spark disinterest. Avoid them when possible.
Follow these suggestions to tame your ideas and discover a better name.