Domain names have become big business for the Internet. In order to draw traffic to a site or build a business, you need a catchy and simple domain name. Domain names originally started out as just identifiers. While they are still used that way, they have become markers for big business.
There is no question that ATT.com is for AT&T or that Target.com is for Target stores. These domains are highly identifiable, easy to remember, and consumers do not have to research a company’s domain name in order to find it online. There are objectives for consumer websites: ease of use, good customer experience, and memorability.
You can get a domain name in several ways. At godaddy.com, you can register a domain name for a small fee. You can then build your website around the domain name. Membership sites, like Writezilla.org, will allow a paid member to have her own domain name, and it will even provide you with your own blog site.
You can also buy a name from a person or a brokerage. This works similar to buying a business. You get the website’s traffic. In some cases, businesses will buy a popular domain name and redirect the traffic to another website. Others will buy a domain and continue to operate the website as is. There are many domain auction houses and appraisal sites that provide information on what a domain name is worth and why it has the price tag it does.
The thing to remember with many of the sites is that top level domain, the .com or .org portion, is non-negotiable. It will cost more money to have a .com because Internet traffic is based on .com commerce, with the other TLDs being secondary. If you want to start a website, remember that domain names are about more than identifiers. They are brands.